So Solid

Exterior Specialist

Quality exterior solutions from cladding, render and paint packages to bespoke decorative finishes

ABOUT THE PROJECT

The brief was to rebrand their logo with a brand that reflected strength and style, and look more modern and professional within the construction industry. The ‘tradie’ feel was to be replaced with a brand that looked well-established and experienced.

The use of the letters ‘S’ and ‘S’ placed horizontally and vertically stacked on each other within a border conveys the solid foundation of the business with the professional, quality service that the business is known for.

The colour palette was specifically chosen to support the logo and offer a range of colour combinations, depending on the collateral used.